The ability to create joy
Yamada of Yamada Paper Crafts has continued to act to ensure that the Marugame Uchiwa fan, which has been around for over 400 years, continues to survive. Behind this is the belief of his father, the previous owner, that "it's meaningless if it's only good for us," and Yamada's values that "it's important to act, not just talk." After his father's death, he took over the family business at the age of 23, and his experience of facing the local industry head-on supports his current challenge.
このつくり手のストーリーを読む














