Towards the end of the day and important moments
After washing away the fatigue of the day, you finally have some time to yourself. When all that's left is to dry off, if your towel is stiff or worn out...
This towel will gently wrap you up during this important transition, protecting your precious time.
A towel that makes you want to come back again
Starting with a "bright white" that evokes a snowy field, the pile is white for the warp and a variety of colors for the weft, and the design, which gives the impression of soil, water, and plants peeking out from under the accumulated snow, is gentle when wiped, and moves gently in the sun and wind when washed and dried. 
When I come home, I know that this towel will be there to welcome me back for a wonderful time, and it helps me get my day moving forward with a positive attitude.
Enhanced absorbency through extreme post-bleaching
Named "YUKINE," this towel is produced in Senshu, one of Japan's three major towel producing regions. Senshu towels are characterized by the "after-bleaching" process, which involves washing away oils, dirt, and glue needed for weaving that remain on the cotton threads after weaving, but "YUKINE" towels are doubled in this after-bleaching process. This maximizes the natural absorbency of cotton, which is one of their major features.
Continuing our pursuit of "good towels"
YUKINE is made by Shinto Towel Co., Ltd. In the factory, looms of various sizes and ages are constantly clanging along, making a constant clanging sound. Craftsmen adjust their movements at the right time, checking the quality as they produce.
Kando Towel, which has a history of over 100 years, has launched the brand name "Marushin" since an era when quality control was not a given, and has been manufacturing and selling towels that have undergone strict quality control and inspection.
With the technical capabilities born from this history and dedication, we continue to produce products like YUKINE. Behind this lies the passion of our third-generation president, Shindo, who is working to bring joy to people.
(Interviewed and written by monotomoi Editorial Department)
人の喜びのために
大阪府泉佐野市
SHINTO TOWEL 神藤貴志さん
略歴
1907年から続く老舗タオルメーカーを、先代の祖父から引き継ぎ、３代目の社長に就任。
ものづくりで大切にしていること
「本当に良いタオルはな何か」を常に向き合い続け、品質管理や検査が十分に行われていなかった時代から品質を追求することにこだわっていた先代のスタンスを脈々と受け継ぎ”良いタオル”のためにこだわり続けている。
仕事観・人生観
「うちの商品で喜んでくれる人が増えるかどうかが大切。なので、うちの商品を買ってくださる人だけではなく、うちの商品を売ってくださる人も喜んでもらえるモノづくりがしたい」という考えで、喜ぶ人が増えるかどうかが、仕事の大切な軸になっている。
ストーリー紹介
品質管理が一般的になる前から品質にこだわっていた神藤タオル。3代目社長の神藤さんは、品質担保が当たり前になった現代において「本当に良いタオルとは何か」という本質的な問いに向き合っている。そんな神藤さんが家業を継いだ理由は、先代である祖父が喜ぶと思ったから。これに限らず、これまでの意思決定は相手が喜ぶかどうか、にあった。
このつくり手のストーリーを読む
