Love Heal

Warmth that wraps around your feet from the tip to the tip.

 

 

A warmth that gently relaxes your heels and your heart.
In the chilly season, the socks that gently wrap around your feet to keep them warm are Ishikawa Meriyasu's "Love Heel," a long-selling product that has been loved for over 30 years since its release.

The moment you put them on, you'll be surprised at how warm they are, and the more you wear them, the more you'll be pleased with how smooth your heels become. All of this functionality is packed into just one pair of shoes.

 

Heel care that improves condition just by wearing them

 

 

The outside is made of fluffy, airy fabric, while the inside is made of special yarn with far-infrared heat. This double structure creates a lasting, moist warmth from the ankle to the toes. A moisturizing sheet is also sewn into the heel area, which absorbs body heat to keep your heel in shape just by wearing the socks.

The toe area is made with a seamless knitting method. This meticulous design ensures that Love Heel shoes are comfortable and comfortable for everyday winter wear.

 

A long-selling product born from a small town factory

 

 

Love Heal was born in 1993. It was a new type of sock that was created through trial and error by the previous president and a business partner. These socks, which combined the two functions of "warming" and "moisturizing" into one pair, were a huge hit immediately after their release, despite being priced at 2,000 yen per pair, which was unheard of at the time.
At its peak, production approached 1 million pairs per year, and even now, with the support of fans who say, "These are the shoes I need for winter," the company continues to produce 120,000 pairs per year.

 

We will continue to create products that people cannot live without.

 

 

 

Since its founding, Ishikawa Meriyasu has valued "manufacturing for the user." Rather than focusing on efficiency, we focus on what "just feels right" for each individual. This is why we have focused on small lots of a wide variety of products, rather than mass production.

Another thing we have always valued is the DNA of "obligation and compassion" that shows consideration for our suppliers and the people we interact with. If raw materials are in short supply, we will support them. If there are people who need them, we will continue to produce them. Even if it is not rational, we want to be honest - these are the thoughts that lie at the heart of our company.

Love Heels are also a pair of socks that have been painstakingly produced for customers who say, "I can't live without them." Behind these socks lies the warm values that have been passed down through the generations in a small town factory.

 

(Interviewed and written by monotomoi Editorial Department)